Parello becomes Red Devils’ shirt sponsor

Bert client Parello has become lead sponsor for the Super League's Salford Red Devils. Parello’s logo will feature prominently on the first-team shirt, on digital hoardings for SKY TV broadcast fixtures, and also kickstarts a programme of community engagement across Greater Manchester. 

Nick McCance, Founder of Parello, shared his excitement about the collaboration, saying: “At Parello, we are honoured to join forces with the Salford Red Devils, a team that embodies the spirit of resilience and dedication.

“This is more than just a sponsorship; it’s a shared commitment to community, success, and the vibrant energy of Salford and Greater Manchester”.

The sponsorship builds on Parello’s launch earlier this year and is key to the ongoing growth of the brand.