Situation
OSO by P S Lambis is a collection of exceptional products sourced from the finest producers in the Republic of Cyprus. We were commissioned to create the brand, packaging, advertising and e-commerce store.
Solution
ΟΣΟ (OSO in English) in Greek means ‘as long’ or ‘as much’ and is an array of exceptional foods, each of which played a significant and crucial role in the company founder’s life. The OSO range runs from the purest of extra virgin olive oils to outstanding honeys and a coffee that has a history dating back to Byzantium.
Following months of R&D in the UK we established a pop-up studio on the outskirts of Larnaca. By observing fishermen at Kurion and the Akritori Bay, bee-keeping in Strovolos and a journey to the island’s only single estate olive grove in Kampia we began to truly understand the importance of these foods, which are crucial in almost all key stages of Cypriot life, from birth to the last rights. We created the visual identity, packaging and social content to help launch the brands.
OSO signed an exclusive deal with Harrods and has been a staple in their famous foodcourt ever since.
Our work for P S Lambis has featured in Monocle, Cool Hunter and was shortlisted for Computer Arts' Brand Impact Awards.
